The Copper
Bespoke was commissioned by Go Partners to reinvent the American Copper Buildings brand to create a more modern and luxurious brand appeal. Through crystalized messaging, sophisticated design styling, and visual storytelling, Bespoke reintroduced the iconic NYC building as “The Copper.” Bespoke’s strategy highlighted the incredible amenities, immersive view shed, design, and quality construction in a memorable way to exponentially increase notoriety and desirability, resulting in more demand and conversions.
