Farrell Companies
For nearly 27 years, the name Farrell has been synonymous with luxury homes constructed with unmatched quality, efficiency, and superior design that are timeless. Today, Farrell has grown into a diversified real estate and building platform offering not only single-family homes but multi-family estate and rental communities, commercial and industrial properties, storage facilities, and more—all with the proven distinction of the Farrell brand.
We partnered with Farrell to create a unified brand across all business verticals and build a platform to showcase the brand's robust capabilities and distinct lines of business.
With brand strategy as the foundation, Bespoke worked to ensure an authentic and innovative brand experience across every touchpoint. Our scope included naming, logo and styling enhancements, brand taglines and messaging, and a fully responsive web experience driven by insight, strategy, design, and technology.
