Copper Fit

The Copper Fit™ brand mission is to seek new technologies that support vibrant, healthy lifestyles. Through constant innovation, Copper Fit™ brings to market the latest technologies, materials, and fabrics — all designed to support aching joints and sore muscles that aid in recovery.

Bespoke Marketing was commissioned by the Copper Fit™ brand to elevate the brand content in a meaningful way to appeal to a wider demographic across age, gender and interest. As an initial step to accomplishing this goal, Bespoke captured Copper Fit's™ innovative products in a vibrant way that shows them not just as a utility for an older demographic but as a line of performance-enhancing products for everyone.

 

The Scope

A Bespoke Art

Art Direction
photography
videography
messaging
copywriting

The Bespoke Method

marketing strategy
competitive analysis
social media

 

 

Let’s Get to Work